CASE STUDY

Course On Cannabis

Under Askay agency

WEBINAR

 

I planned and published a webinar on YouTube. The webinar was the main element of the sales funnel for the course – we provided people with a free session of knowledge, aiming to invite them at the end to a more comprehensive set of knowledge contained in the course. We gathered viewers for the webinar by developing the existing brand EIMK.pl on social media and creating paid advertisements.

PAID ADS

 

Our target groups were doctors, therapists, dietitians, medical students – individuals who can utilize knowledge about hemp to increase their earnings.

I planned two groups of advertisements: those aimed at directly signing up recipients for the paid course, and those that include a free webinar in the sales funnel. I decided that we would test which of these approaches yields better results.

Each group underwent several rounds of testing, allowing us to identify the most effective solutions.

EXAMPLES OF MY COPYWRITING

 

As always, I tested many variants to choose which performs the best.

For example:

ORIGIANAL

Naturalne metody leczenia są bardziej pożądane niż kiedykolwiek 🌿

Nabyta wiedza pozwoli Ci na dostosowanie terapii konopnych do potrzeb Twoich klientów… 👌

co znacząco zwiększa ich skuteczność i bezpieczeństwo.

W 2022 roku wartość rynku suplementów diety w Polsce, w tym produktów CBD, osiągnęła około 6,9 mld zł, co oznacza wzrost o blisko 12% rok do roku

Zdobycie głębokiej wiedzy na ten temat pozwoli Ci wprowadzać innowacje i wyróżnić swoją ofertę na rynku.

Przeczytaj więcej i zapisz się już dziś.
https://kursakademicki.pl/ 👈

TRANSLATED

Natural methods of treatment are more desirable than ever 🌿

Acquired knowledge will allow you to tailor hemp therapy to the needs of your clients… 👌

significantly increasing their effectiveness and safety.

In 2022, the value of the dietary supplement market in Poland, including CBD products, reached approximately 6.9 billion PLN, which means an increase of nearly 12% year on year.

Gaining deep knowledge on this topic will allow you to introduce innovations and distinguish your offer on the market.

Read more and sign up today.
https://kursakademicki.pl/ 👈

ORIGIANAL

Zwiększ swoje kompetencje w zakresie konopi 🌿✨

Status eksperta konopnego potrafi zwiększyć Twoje wyniki zawodowe z klientami. 🚀

Terapeuta, lekarz, dietetyk konopny. To tylko kilka zawodów w których wiedza o konopiach wyróżni Cię na tle konkurencji 🧠

Łączna wartość czasu naszych ekspertów wyniosłaby przynajmniej 10 000zł, z nami jest to znacznie tańsze!

Wtorek, godzina 18. ⏰

TRANSLATED

Enhance your hemp expertise 🌿✨

Being a hemp expert can boost your professional outcomes with clients. 🚀

Therapist, doctor, hemp nutritionist. These are just a few professions where knowledge of hemp can set you apart from the competition 🧠

The combined value of our experts’ time would be at least 10,000 PLN, but with us, it’s much more affordable!

Tuesday, 6:00 PM. ⏰

BRAND

 

Our goal for social media content was to establish the brand and the trainers leading the course as trustworthy. Due to a tight deadline from the client, there weren’t many educational posts. Most had a sales purpose, yet they were posted regularly with high-quality images and texts, effectively achieving their aim of building the brand’s professionalism.

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