CASE STUDY

Transport services

Under Askay agency

PAID ADS

 

In the advertising campaign for transport services, the main method of acquiring customers was paid advertising on Facebook/Instagram. The advertisement allowed potential customers to call directly from the ad and book a bus ride.

TARGETING

 

The company specializes in transporting people from Poland to Germany, the Netherlands, or Belgium.

I have planned 3 ad sets. The first targets people who are interested in the language of one of these countries.

The second targets people who are interested in the language of one of these countries and working abroad.

I also outlined to our company’s graphic designer how the graphics should be prepared for each specific target audience.

 

EXAMPLES OF MY COPYWRITING

 

As always, I tested many variants. Shorter and simple, as well as more detailed ones

For example:

ORIGINAL

 🚌 Przejazd busem z wygodnymi, szerokimi kanapami do:

🇩🇪 Niemiec
🇧🇪 Belgii
🇳🇱 Holandii

📞 Skontaktuj się z nami i dołącz do tysięcy zadowolonych kierowców!

📞 +48 795 400 044
📞 +48 570 444 044
📞 +32 487 629 685

🚌 Przejazdy odbywają się codziennie

TRANSLATED

🚌 Bus ride with comfortable, wide seats to:

🇩🇪 Germany
🇧🇪 Belgium
🇳🇱 Netherlands

📞 Contact us and join thousands of satisfied drivers!

📞 +48 795 400 044
📞 +48 570 444 044
📞 +32 487 629 685

🚌 Rides available daily

ORIGINAL

🚌 Czy podróż do pracy za granicę musi być męcząca? Nie z nami!

👉 Nowoczesne busy, szerokie kanapy i profesjonalni kierowcy to nasz standard.

Wyobraź sobie podróż, która jest bezpieczna, spokojna i dostosowana do Twoich potrzeb.

❌ Bez stresu związanego z podróżą.

Dołącz do grona tysięcy zadowolonych pasażerów!

📞 Zadzwoń zarezerwuj swój przejazd!

📞 +48 795 400 044
📞 +48 570 444 044
📞 +32 487 629 685

🚌 Przejazdy odbywają się codziennie.

TRANSLATED

🚌 Does traveling to work abroad have to be exhausting? Not with us!

👉 Modern buses, wide seats, and professional drivers are our standard.

Imagine a journey that is safe, calm, and tailored to your needs.

❌ No travel-related stress.

Join thousands of satisfied passengers!

📞 Call to book your ride!

📞 +48 795 400 044
📞 +48 570 444 044
📞 +32 487 629 685

🚌 Rides available daily.

BRAND

 

It was important to build a long-term brand for Skafander Travel.

We published posts that were mostly informational/educational to build greater trust with our clients, and sales-oriented.

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